Privacy Policy

Last Updated: 31/03/25

1. Introduction
Patient Flow.AI, a trading name of Practice Profits LTD ("we," "us," "our"), is committed to protecting your privacy and ensuring your personal data is handled securely and in compliance with UK data protection laws. This Privacy Policy outlines how we collect, use, store, and protect your information when you use our services. If you have any questions, please contact us at [email protected].

2. What Information We Collect

We may collect and process the following personal data:

- Identity Data: Name, business name, and job title.

- Contact Data: Email address, phone number, and mailing address.

- Financial Data: Payment details (processed securely through third-party providers; we do not store payment information).

- Technical Data: IP address, browser type, and usage data from cookies and tracking technologies.

- Communication Data: Emails, messages, and interactions with our platform.

3. How We Collect Your Data

We collect data in the following ways:

- Directly from you when you sign up, contact us, or use our services.

- Automatically through cookies, analytics, and tracking technologies.

4. How We Use Your Data

We use your data to:

- Provide, manage, and improve our services.

- Communicate with you, including sending updates, reminders, and marketing communications (with your consent).

- Conduct internal research and analysis to enhance user experience.

- Comply with legal obligations and enforce our Terms and Conditions.

5. Legal Basis for Processing Data

We process your data under the following legal bases:

- Consent: When you opt into marketing communications and accept cookies.

- Contractual Necessity: To provide our services to you.

- Legitimate Interests: To enhance our services and maintain customer relationships.

- Legal Compliance: To meet our legal obligations.

6. Who We Share Your Data With

We do not sell your data. However, we may share it with:

- Third-party service providers (e.g., email, SMS platforms, payment processors) that assist in delivering our services.

- Legal authorities if required by law.

7. Marketing and Communication Preferences

You can opt out of marketing emails and text messages at any time by using the unsubscribe link in our emails or contacting us at [email protected].

8. Data Storage and Security

We take appropriate security measures to protect your personal data from unauthorised access, loss, or misuse. We only retain your data for as long as necessary to fulfil the purposes outlined in this policy, in accordance with legal obligations.

9. Your Rights Under UK GDPR

You have the right to:

- Access your personal data.

- Request corrections to inaccurate or incomplete data.

- Request deletion of your data under certain conditions.

- Object to data processing for marketing purposes.

- Withdraw consent for data processing where applicable.

To exercise your rights, contact us at [email protected].

10. Cookies and Tracking Technologies

We use cookies to enhance user experience. You can manage your cookie preferences through your browser settings.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website. Continued use of our services after changes take effect constitutes acceptance of the revised policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at [email protected].